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Unless you have been living under a rock for two decades, you’ve already heard about Pokemon global phenomenon. Pokemon, a trademark of Nintendo (manufacturer of the Wii, video games and other popular brands – Mario) belonged, was established in 1996. It was originally a series of role-playing game for the Game Boy, but quickly evolved into an entire industry, video games, playing cards, collectibles, toys and other goods. Today it is used as one of the best known brands in the world with the people in each country in each age group. Six years in Sweden and thirty somethings in Turkey, known and loved Pokemon world.

The name comes from Pokemon in Japan Poketto Monsuta “is derived means” Pocket Monsters “. Pocket Monsters refers, of course, on a variety of” monster “native species in the world of Pokemon. Originally, there were 649 such species list was growing longer each year.

Pokemon on income, education and fight your own monsters based. In this universe, the coach can help the monsters with a specially designed balloon called “Poke Ball collect Maybe you even have this” to see Poke Ball “-. A contraption, red, white and black, that is a common sight in the world. Once collected, the monsters are trained and fought against each other. Each monster of a specific attack and defense, and war is a battle won for their “level up” to gain more power.

Originally published as a game played, Pokemon, soon evolved into a series of popular cartoons belong. The series follows a trainer Ash Ketchum called collect and fight monsters in a fictional world. Pokemon Ash was first called “Pikachu” – a being that yellow hair quickly became a symbol of the Pokemon brand. Even today, most people connected with Pokemon Pikachu.

In addition to anime, some feature-length film feature was also carried out on the dance Pokemon. A series of trading cards and comic manga further improve the attractiveness of the brand. This cute cuddly monster attraction, many children are the main consumers of toys and merchandise related to this brand.

Pokemon popularity has fallen in recent years. But many monsters – remains the world’s cultural icon – especially Pikachu. In Japan, for example, you can find everything from a plane dedicated to the theme park to the brand.

Pokemon as a global phenomenon that has left a significant influence on popular culture. It has been featured in everything from South Park and The Simpsons on VH1, and even a live-action program (“Pokemon Live!”) In the United States. Although controversial in honor of the brand mysterious and violent themes, Pokemon and still love in the world.

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